knOOH Terms and Conditions

Effective Date: 24 September 2025 Version: 1.0 Jurisdiction: New Zealand (NZ law; NZ courts)

  1. Introduction

    These Terms and Conditions (“Terms”) govern access to and use of the knOOH platform (the “Platform”). The Platform is provided by Calibre Audience Measurement Limited (CAML). By creating an account, accessing, or using the Platform, each user and the organisation they represent agree to these Terms.

  2. Definitions

    Agency
    An advertising or media agency using the Platform for OOH planning.
    Confidential Information
    Non-public information disclosed or surfaced through the Platform, including Media Owner Business Information and knOOH Data, except information that is public through no breach.
    knOOH Data
    Scores, metrics, calculations, methodologies, data dictionaries, models, and outputs generated or made available by the Platform.
    Limited Excerpts
    Small, non-systematic extracts (e.g., media schedules, campaign metrics, charts, or reports from knOOH to support specific advertising campaigns) that cannot be combined to reconstruct a dataset, include clear attribution to “knOOH (CAML)”, and are shared only with internal stakeholders or an advertiser involved in the same campaign on a need-to-know basis.
    Media Owner
    An entity that owns or operates OOH inventory.
    Media Owner Business Information
    Non-public information provided or made visible via the Platform that relates to a Media Owner’s inventory, pricing, placements, schedules, or performance.
    Platform
    The knOOH web application, interfaces, tools, documentation, and related services.
    Territory
    New Zealand, unless CAML notifies the User in writing of an expanded territory.
    User
    An individual authorised by CAML/knOOH to access the Platform.

  3. User Eligibility

    The User must be at least 18, be an employee, contractor, or authorised representative of an Agency, Media Owner, advertiser, or related industry participant, and have been granted an account by knOOH. User is responsible for safeguarding credentials and all activity under the User’s account.

  4. Access and Use of the Platform

    1. Permitted Purpose. Use is limited to campaign planning within the Territory for the User’s internal business purposes.
    2. Authorised Users. Only named Users may access the Platform. Accounts may not be shared or resold.
    3. Feature-Bound Use. Data may be viewed, filtered, and exported only through features CAML expressly provides. Automated access (bots, scripts, scraping tools) is prohibited unless CAML gives prior written consent.
    4. Third-Party Integrations. The User must not integrate, connect, or expose the Platform or knOOH Data to any third-party systems, tools, APIs, SDKs, ETL pipelines, or automated workflows without CAML’s prior written consent.
    5. Monitoring and Audit. CAML may log, monitor, and rate-limit activity to protect the Platform. Upon reasonable notice, the User will provide information needed to verify compliance, and promptly certify deletion of any non-compliant copies of knOOH Data.

  5. Data Usage and Restrictions

    1. Internal Use Only. knOOH Data and Media Owner Business Information are for the User’s internal use in connection with OOH planning. Public or external disclosure is prohibited except as allowed under Limited Excerpts with attribution to “knOOH (CAML)”.
    2. No Scraping or Extraction. The User must not scrape, crawl, harvest, bulk-download, or otherwise extract data (including by manual copy-and-paste, screen recording, photographing screens, or automated tools).
    3. No Reverse Engineering or Tampering. The User must not reverse engineer, disassemble, decompile, or attempt to derive methodologies or models; nor may the User modify or tamper with measures produced by knOOH.
    4. No Model Training or Competitive Use. The User must not use knOOH Data to train models, build/improve measurement systems, or develop services that compete with knOOH.
    5. No Combining with Other Data. The User must not combine knOOH Data with other datasets to create new metrics or data products without prior written consent.
    6. No Misrepresentation. The User must not alter, obscure, or mischaracterise knOOH metrics, methodologies, or results, or present them in a misleading manner.
    7. Limited Excerpts Boundaries. Limited Excerpts must not be frequent, voluminous, templated across multiple documents, or used to populate any database, modelling environment, or reporting system.
    8. Third-Party Disclosure. Except for Limited Excerpts, no disclosure to third parties is permitted without prior written consent and appropriate access agreements.
    9. No Legal Proceedings Use. Platform data may not be used in legal or administrative proceedings without prior written consent, except as required by law.
    10. Attribution. Any permitted excerpts must be accurately attributed and must not imply endorsement.

  6. Confidentiality and Protection of Business Information

    The User must keep Confidential Information strictly confidential and apply safeguards no less protective than used for User’s own confidential data. Media Owner Business Information must not be disclosed except internally on a need-to-know basis. Obligations survive termination.

  7. Intellectual Property

    The Platform and knOOH Data are owned by CAML and its licensors. Media Owner Business Information remains the property of the relevant Media Owner. All trademarks remain with their owners and must not be used without permission.

  8. Warranties and Disclaimers

    The Platform and knOOH Data are provided “as is” and “as available”. CAML does not warrant accuracy, completeness, fitness for a particular purpose, or uninterrupted availability. knOOH Data represents estimates derived from methodologies and inputs, and values may vary. The User remains responsible for decisions and compliance with laws.

  9. Limitation of Liability

    To the maximum extent permitted by law, CAML excludes liability for indirect, consequential, exemplary, special, or incidental damages and for lost profits, revenues, data, or business. Our total aggregate liability is limited to the fees the User paid for access to the Platform in the twelve (12) months preceding the event giving rise to the claim. Nothing in these Terms limits rights that cannot be excluded under applicable law.

    1. Indemnity

      The User will indemnify and hold harmless CAML and participating Media Owners from and against third-party claims, losses, and reasonable costs (including legal fees) arising from (a) User’s breach of these Terms, (b) misuse, disclosure, or unauthorised extraction of knOOH Data or Media Owner Business Information, or (c) use of the Platform in violation of law.

  10. Termination

    1. By Us. CAML may suspend or terminate access immediately if the User breaches these Terms, if required by law, or to protect the Platform.
    2. By You. User may cease use at any time. Your organisation’s admin may request account deactivation.
    3. Enforcement. In addition to suspension or termination, CAML may (a) seek injunctive relief, (b) recover damages and enforcement costs, and (c) notify affected parties or competent authorities where reasonably necessary. These remedies are cumulative.
    4. Effect. Upon termination the User must stop using the Platform and delete all Confidential Information and knOOH Data held outside the Platform (except where retention is required by law).
    5. Survival. Sections 5–9A, 11, and 14 survive termination.

  11. Governing Law

    These Terms are governed by the laws of New Zealand, and the User submits to the exclusive jurisdiction of the New Zealand courts. CAML may seek injunctive or interim relief in any jurisdiction to protect CAML’s rights.

  12. Changes to Terms

    CAML may update these Terms at any time. Updates take effect immediately upon posting the revised Terms (with version and effective date) on the Platform or website. The User is responsible for reviewing changes, and continued use after posting constitutes acceptance of the updated Terms.

  13. Effective Date and Version

    Effective Date and Version are stated at the top of these Terms.

  14. General

    14.1 Force Majeure

    CAML shall not be obligated to furnish any Platform information and/or service when conditions outside CAML’s control do not permit CAML’s techniques to produce measurements in accordance with CAML’s standards. If any party is delayed in or prevented from performing obligations under these Terms due to failure of communication systems, on- or off-line computing equipment, labour or industrial disputes, inability to procure materials, governmental or judicial orders, acts of God, epidemic, acts of terrorism, weather conditions, delays by Media Owners, third-party interference, or other similar reasons beyond its control, then performance shall be excused for the duration of such delay.

    14.2 Severability

    If any provision is found unenforceable, the remaining provisions remain in effect.

    14.3 No Waiver

    Failure to enforce a provision is not a waiver of CAML’s right to enforce it later.

    14.4 Assignment

    The User may not assign these Terms without CAML’s prior written consent.